SAN FRANCISCO (Reuters) - Intel Corp. said on Thursday it will scrap its 37-year-old logo as part of a major rebranding that will emphasise the chipmaker’s shift away from its core PC business into consumer products.
The original Intel logo featuring a lowered “e” will be replaced with one showing an oval swirl surrounding the company’s name.
The phrase “Leap ahead” will supplant “Intel inside,” which helped bring the company into the public awareness during the PC boom of the 1990s. [...]
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